Understanding online review helpfulness in omnichannel retailing

Volume: 119, Issue: 8, Pages: 1565 - 1580
Published: Sep 9, 2019
Abstract
Purpose As retailers have increasingly embraced an omnichannel retailing strategy, explaining and predicting the helpfulness of online review should consider both online-based and offline-based reviews. The paper aims to discuss this issue. Design/methodology/approach Based on the signaling theory, this study intends to examine the impacts of review-related and reviewer-related signals on review helpfulness in the context of omnichannel...
Paper Details
Title
Understanding online review helpfulness in omnichannel retailing
Published Date
Sep 9, 2019
Volume
119
Issue
8
Pages
1565 - 1580
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