Performance implications of store format diversification for international retailers

Volume: 25, Issue: 3, Pages: 117 - 136
Published: Jul 3, 2018
Abstract
International retailers face formidable tasks in trying to replicate, or improve upon, their home country success abroad. Their market-seeking efforts sometimes require strategic diversifications...
Paper Details
Title
Performance implications of store format diversification for international retailers
Published Date
Jul 3, 2018
Volume
25
Issue
3
Pages
117 - 136
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