Subtle but spotted? Influencing factors of customer-perceived weight discrimination
Abstract
Purpose Studies report that frontline employees frequently discriminate against overweight customers, a group of vulnerable consumers that is growing worldwide. However, because most discrimination by frontline employees is covert, the authors ask whether overweight customers perceive discrimination and what influences this perception. Drawing on field theory, this paper aims to investigate how two environment factors (frontline employee...
Paper Details
Title
Subtle but spotted? Influencing factors of customer-perceived weight discrimination
Published Date
Sep 9, 2019
Volume
33
Issue
5
Pages
532 - 546
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