Prosumption: bibliometric analysis using HistCite and VOSviewer

Purpose Over the past decade, the term prosumption (denoting simultaneous consumption and production) has exhibited a dramatic increase in frequency of use in publications in the social sciences and business studies. This paper aims to explore the current state of research into prosumption, particularly related to marketing. Design/methodology/approach This study systematically reviews papers on prosumption extracted from the Web of Science,...