Model of satisfaction involving affect and personality traits
Abstract
The aim of this study is to model the personality traits, affect and satisfaction in the context of banking services. Specifically, it is proposed that extraversion/neuroticism impacts positive/negative affect respectively, which in turn influence satisfaction. Additionally, the direct and indirect impact of extraversion/neuroticism on satisfaction is analyzed. A survey with 269 Macedonian current users of banking services was carried out, using...
Paper Details
Title
Model of satisfaction involving affect and personality traits
Published Date
Aug 8, 2019
Journal
Volume
9
Issue
4
Pages
485 - 500
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