Strategic fit: microfoundations of firm’s environmental performance

Strategic fit is known to be an important antecedent to a firm’s performance, but there is little research explaining its influence on firm’s environmental performance. This paper aims to propose that strategic fit is likely to affect two firm-level outcomes: dynamic equilibrium and dynamic disequilibrium.,Prior debate has underlined the role of adaptation vs selection in achieving strategic fit, but we assert that firms vary in their strategic...