To illuminate and motivate: a fuzzy-trace model of the spread of information online

Volume: 26, Issue: 4, Pages: 431 - 464
Published: Aug 12, 2019
Abstract
We propose, and test, a model of online media platform users' decisions to act on, and share, received information. Specifically, we focus on how mental representations of message content drive its spread. Our model is based on Fuzzy-Trace Theory (FTT), a leading theory of decision under risk. Per FTT, online content is mentally represented in two ways: verbatim (objective, but decontextualized, facts), and gist (subjective, but meaningful,...
Paper Details
Title
To illuminate and motivate: a fuzzy-trace model of the spread of information online
Published Date
Aug 12, 2019
Volume
26
Issue
4
Pages
431 - 464
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