Poverty, consumption, and counterintuitive behavior

Volume: 30, Issue: 3-4, Pages: 233 - 243
Published: Aug 12, 2019
Abstract
The consumer behavior field has a long history of looking at impoverished persons with low socioeconomic status, as well as the circumstances within which they seek, acquire, and use goods and services. Over time, these investigations have moved from studies of domestic or US subpopulations to global investigations at the base-of-the-pyramid. The underlying premise is that the poor desire the same cornucopia of goods and services as more...
Paper Details
Title
Poverty, consumption, and counterintuitive behavior
Published Date
Aug 12, 2019
Volume
30
Issue
3-4
Pages
233 - 243
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