You must be joking: an introduction to the special issue on the use of humour in advertising
Volume: 38, Issue: 7, Pages: 909 - 910
Published: Aug 13, 2019
Abstract
This paper provides an overview of the complexity of humour. It also provides an introduction to the Special Issue on the use of humour in...
Paper Details
Title
You must be joking: an introduction to the special issue on the use of humour in advertising
Published Date
Aug 13, 2019
Volume
38
Issue
7
Pages
909 - 910
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