Original paper
Advertising cooperation of dual-channel low-carbon supply chain based on cost-sharing
Abstract
Purpose This paper aims to analyze the impact of the cost coefficient of product emission reduction, coefficient of low-carbon product advertising effort cost, and sharing ratio of low-carbon product advertising effort cost on the profit of a dual-channel supply chain. After determining the best model and relevant influencing factors, the paper puts forward corresponding management inspirations and suggestions. Design/methodology/approach The...
Paper Details
Title
Advertising cooperation of dual-channel low-carbon supply chain based on cost-sharing
Published Date
Aug 1, 2019
Journal
Volume
49
Issue
4
Pages
1169 - 1195
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Notes
History