The role of socialization agents in adolescents’ responses to app-based mobile advertising

Volume: 39, Issue: 3, Pages: 365 - 386
Published: Apr 2, 2020
Abstract
This study examines how parents, peers, and media use affect adolescents’ attitudinal and behavioral responses to app-based mobile advertising. A survey conducted with 603 smartphone users...
Paper Details
Title
The role of socialization agents in adolescents’ responses to app-based mobile advertising
Published Date
Apr 2, 2020
Volume
39
Issue
3
Pages
365 - 386
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