Principles or templates? The antecedents and performance effects of cross‐border knowledge transfer

Research Summary Strategic use of codified knowledge across borders can be a vital component for project‐based work. Analyzing 237 global consulting projects, we examine the performance effects of drawing upon different types of codified knowledge. We argue and find that using principle‐based forms of knowledge is likely to improve a project's customer responsiveness, whereas using template‐based knowledge increases a project's cost...