Does Algorithmic Filtering Create a Filter Bubble? Evidence from Sina Weibo

Although some argue that personalization algorithms can help to deal with information overload and improve user experience, they could also induce algorithmic bias that skew or limit the information an individual user sees on the Internet, creating the “filter bubble” phenomenon. This study assesses the prevalence of filter bubble on social media, especially its long-term impact, by making use of a quasi-experiment on Sina Weibo. We leverage our...