Original paper
Second-hand shopping and brand loyalty: The role of online collaborative redistribution platforms
Volume: 52, Pages: 101885 - 101885
Published: Jan 1, 2020
Abstract
: null null The research's purpose is to identify the stakes of collaborative redistribution platforms for brands and to understand the influence of their intrinsic and extrinsic characteristics on behavioral intentions. A quantitative study was conducted among 214 individuals who had already made an online second-hand purchase. Results show that loyalty intentions to collaborative redistribution platforms has an impact on brand loyalty...
Paper Details
Title
Second-hand shopping and brand loyalty: The role of online collaborative redistribution platforms
Published Date
Jan 1, 2020
Volume
52
Pages
101885 - 101885
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