Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making

Volume: 28, Issue: 4, Pages: 529 - 545
Published: Jul 30, 2019
Abstract
Research suggests that emotions can greatly influence consumer decision making and behaviours. Notwithstanding, our understanding of the role of anticipated emotions in what is an inherently complex deliberation process—that of consumer ethics—is still quite limited. The present study thus aims to address this gap, in two key ways: first, by measuring the influence of positive and negative anticipated emotions at each stage of the consumer...
Paper Details
Title
Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making
DOI
Published Date
Jul 30, 2019
Journal
Volume
28
Issue
4
Pages
529 - 545
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