Multimodal content analysis: expanding analytical approaches to content analysis
Abstract
Research methods and analytical approaches that support inquiry in the social sciences need to respond to continual changes in the theoretical frameworks, research methods, and technologies used to support data collection and analysis in contemporary research frameworks. This article describes a variation of qualitative content analysis, termed ‘multimodal content analysis’, that draws upon previous iterations of qualitative content analysis,...
Paper Details
Title
Multimodal content analysis: expanding analytical approaches to content analysis
Published Date
Jul 27, 2019
Journal
Volume
22
Issue
4
Pages
623 - 649
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Notes
History