Smart Timing for Smart Products? Complementor Multihoming in Nascent Platform Markets

Complementor multihoming is becoming pervasive in platform-mediated markets populated by multiple platforms. In a study of the nascent “smart home” industry, we use a novel dataset to examine complementor strategies regarding timing of entry and timing of multihoming, with their corresponding performance implications. We find that early entrants to a platform market multihome faster than later entrants. While early entrants achieve lower...