Maturity as a way forward for improving organizations’ communication evaluation and measurement practices
Abstract
Purpose The purpose of this paper is to propose an explication of the concept of “maturity,” as it applies to communication evaluation and measurement (E&M) practice, along with contextualization of recent maturity model adoption within academic and professional communities. Design/methodology/approach Drawing from previous work on maturity models within other fields, recent communication scholarship and industry practice, this paper fills a...
Paper Details
Title
Maturity as a way forward for improving organizations’ communication evaluation and measurement practices
Published Date
Aug 5, 2019
Volume
23
Issue
3
Pages
246 - 264
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