The potential individual- and population-level benefits of encouraging drinkers to count their drinks

Cross-sectional studies have established a link between overall engagement in protective behavioral strategies (PBSs) and reduced alcohol consumption. However, there are mixed results on the effectiveness of individual PBSs, with some found to result in increased consumption. A recent study examining the effects of PBS use over time found the ‘Count your drinks’ strategy to be most reliably associated with reduced alcohol consumption among 16...