Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse

Mobile food ordering apps (MFOAs) have been widely considered in the restaurant sector as innovative channels to reach customers and provide them with high-quality services. However, there are important questions regarding the impact of implementing MFOAs on customer satisfaction and on customers’ intention to reuse such apps. Several studies have examined the outcomes of using MFOAs from the customer’s perspective. The fundamental purpose of...