The Joke's on Us: The Effect of Organizational Memes on Social Approval of Organizations
Abstract
Constituents’ evaluations of organizations influence organizational outcomes. Research has primarily examined how traditional media content affects constituents’ evaluations, yet has rarely...
Paper Details
Title
The Joke's on Us: The Effect of Organizational Memes on Social Approval of Organizations
Published Date
Aug 1, 2019
Volume
2019
Issue
1
Pages
11416
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