The Rhetorical Historic Turn and the Role of History in Strategy

The historic turn in strategy is predominantly objectivist and preoccupied with the ontology of the past where “history matters” as a constraint on managerial agency in the present. By contrast the rhetorical historic turn makes a distinction between the past and its representation in narrative or non-narrative historical accounts. History, therefore – as a representation of the past – is a resource that can be used strategically. This...