Original paper
Linking YouTube and university rankings: Research performance as predictor of online video impact
Abstract
The use of online video by universities to communicate with their community is increasingly growing, however, the effect of the university characteristics on the online video impact remains overwhelmingly unstudied. Previous research has found a relation between research performance and the online video impact of the most prestigious universities (world-class universities). The objective of this study is twofold. Firstly, we aim to check whether...
Paper Details
Title
Linking YouTube and university rankings: Research performance as predictor of online video impact
Published Date
Oct 1, 2019
Journal
Volume
43
Pages
101264 - 101264
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Notes
History