Being digital v. Doing digital. Empowering employees to embrace a corporate digital transformation

The Digital Transformation is heavily impacting the way corporations are conducting their R&D and innovation activities, particularly in the most traditional industrial sectors. We explore how an organization can manage the shift from ‘doing digital’ i.e. simple adoption of digital technologies, to ‘being digital’, actively extracting value from digitalization, setting up enabling tools that unlock the potentials of its human resources. We...