Authenticity and Strategy: Opportunities for Integration

Volume: 2019, Issue: 1, Pages: 12169
Published: Aug 1, 2019
Abstract
Growing evidence suggests that authenticity matters for organizational outcomes. Recent work highlights that perceptions of the firm’s authenticity, (i.e., its “realness” or “genuineness”), often...
Paper Details
Title
Authenticity and Strategy: Opportunities for Integration
Published Date
Aug 1, 2019
Volume
2019
Issue
1
Pages
12169
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