Nurturing Novelty: Understanding, Developing, and Evaluating Novel Ideas

Creativity requires novelty (Amabile, 1996), yet the forces arrayed against novelty are often formidable, ranging from individual preferences (Rietzschel, Nijstad, & Stroebe, 2010) to organizational systems (Alexander & van Knippenberg, 2014), or from decision-makers (Mueller, Melwani, Loewenstein, & Deal, 2018) to entire disciplines of human knowledge (Kuhn, 1970). Although there is a broad consensus that creativity and innovation fuel...