Creating through Deviancy or Adjustment? The Link between Personality Profile Normativeness and Creativity

Does deviancy or adjustment predict creativity? To address this question, we tested the association between personality profile normativeness (similarity between one's personality profile and the average profile—a proxy for the deviancy–adjustment continuum) and creativity across four different samples (total N = 348 768). We used a wide range of creativity measures, including self–reported, informant–reported, behavioural, and occupational...