Linking employer branding orientation and firm performance: Testing a dual mediation route of recruitment efficiency and positive affective climate

Volume: 59, Issue: 1, Pages: 83 - 99
Published: Jul 23, 2019
Abstract
Faced with competitive labor markets, firms increasingly use employer branding to build a qualified workforce and engage their employees. However, our understanding of the impact of employer branding orientation on firm performance and the theoretical firm-level mechanisms underlying this potential impact is very limited. To address this gap, we integrate brand marketing theory with human resource management (HRM) research to develop a model...
Paper Details
Title
Linking employer branding orientation and firm performance: Testing a dual mediation route of recruitment efficiency and positive affective climate
Published Date
Jul 23, 2019
Volume
59
Issue
1
Pages
83 - 99
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