Advertising, Earnings Prediction and Market Value: An Analysis of Persistent UK Advertisers

Published on Aug 6, 2019in British Journal of Management
· DOI :10.1111/1467-8551.12378
Syed Zulfiqar Ali Shah12
Estimated H-index: 12
(Warw.: University of Warwick),
Saeed Akbar13
Estimated H-index: 13
(University of Bradford)
+ 1 AuthorsAndrew W. Stark20
Estimated H-index: 20
(University of Manchester)
  • References (84)
  • Citations (1)
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