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Introduction to the special issue: new trends in digital and social media advertising
Volume: 38, Issue: 6, Pages: 821 - 823
Published: Jul 23, 2019
Abstract
The digital revolution is fundamentally transforming marketing practices, making them more interactive, experience-based, personalized, data-driven, and accountable (Truong, McColl, and Kitchen...
Paper Details
Title
Introduction to the special issue: new trends in digital and social media advertising
Published Date
Jul 23, 2019
Volume
38
Issue
6
Pages
821 - 823
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