A Relational‐Models View to Explain Peer‐to‐Peer Sharing
Abstract
The growth of peer‐to‐peer sharing is crucially dependent on continued participation of current platform members and on them behaving prosocially towards other participants who are usually strangers. We propose a relational‐models view that revolves around the idea that how members perceive the relationships among participants on a sharing platform significantly affects these behavioural outcomes. We test this idea with a survey where we capture...
Paper Details
Title
A Relational‐Models View to Explain Peer‐to‐Peer Sharing
Published Date
Aug 26, 2019
Volume
58
Issue
4
Pages
1033 - 1069
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