The dark-side of coopetition: it’s not what you say, but the way that you do it

Volume: 30, Issue: 1, Pages: 22 - 44
Published: Jun 12, 2020
Abstract
This study, underpinned by the Resource-Based View, contributes to our understanding of the dark-side of marketing regarding unwanted and undesirable behaviour that may be detrimental to businesses. It involves regional coopetition (simultaneous collaboration and competition) within New Zealand’s wine sector. Owner-managers of 25 vineyards were interviewed to understand their views towards the potential paradox of coopetition together with...
Paper Details
Title
The dark-side of coopetition: it’s not what you say, but the way that you do it
Published Date
Jun 12, 2020
Volume
30
Issue
1
Pages
22 - 44
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