How do European trade promotion organisations manage their stakeholders?

Volume: 28, Issue: 6, Pages: 101595 - 101595
Published: Dec 1, 2019
Abstract
Trade Promotion Organisations (TPOs) exert significant influence on the internationalisation potential of domestic firms and improving the indigenous country’s trade balance. However, TPOs’ strategies to uphold their impact as to the relationship vis-a-vis their stakeholders are largely unknown. This is an important gap in the literature considering that effective stakeholder management can enhance TPOs’ performance and the value they develop...
Paper Details
Title
How do European trade promotion organisations manage their stakeholders?
Published Date
Dec 1, 2019
Volume
28
Issue
6
Pages
101595 - 101595
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