Comment on “Consumer cultural identity…”: global citizenship and reactance
Abstract
Purpose The purpose of this paper is to reflect on the review paper by Strizhakova and Coulter (“Consumer cultural identity: local and global cultural identities and measurement implications”) and offer several observations that extend the discussion into new territory. Design/methodology/approach A short essay. Findings The authors pinpoint a lack of research attention within the global consumer culture literature into a manifestation of global...
Paper Details
Title
Comment on “Consumer cultural identity…”: global citizenship and reactance
Published Date
Sep 9, 2019
Volume
36
Issue
5
Pages
628 - 632
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Notes
History