Beyond the lean start-up: experimentation in corporate entrepreneurship and innovation
Volume: 22, Issue: 1, Pages: 1 - 11
Published: Jul 9, 2019
Abstract
In this essay, we argue that entrepreneurship and innovation researchers should pay more attention to experimentation as an approach to innovation and corporate entrepreneurship in established firms. While there is a growing body of research examining experimentation in start-ups, there is no corresponding literature investigating the role of experiments in the innovation and corporate entrepreneurship activities of established firms despite the...
Paper Details
Title
Beyond the lean start-up: experimentation in corporate entrepreneurship and innovation
Published Date
Jul 9, 2019
Volume
22
Issue
1
Pages
1 - 11
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