Effects of E-cigarette Advertising Message Form and Cues on Cessation Intention: An Exploratory Study

A common message in e-cigarette advertising is that e-cigarettes can be used anywhere. E-cigarette advertisements often express this message implicitly (e.g., “Whenever, wherever”) alongside images of e-cigarettes that physically resemble combustible cigarettes. These implicit messages and “cigalike” images may cross-cue combustible cigarette smoking cognitions and behavior. This exploratory study was a 2 (message form: implicit or explicit...