Linkages among nonmarket strategies, market strategies, organizational values and performance in the hotel industry: preliminary evidence from Hong Kong

This study investigates political nonmarket strategy (NMS) by addressing its links to market strategy, values orientation, and multiple dimensions of firm performance – competitive positioning, customer orientation, and financial outcomes – in the Hong Kong hotel industry. Data were collected from hotel managers and analyzed utilizing partial least squares (PLS) methods. Cost leadership was identified as a driver of financial performance in Hong...