Original paper
Inventory and marketing policy in a supply chain of a perishable product
Volume: 219, Pages: 259 - 274
Published: Jan 1, 2020
Abstract
We investigate a two-echelon supply chain comprising a manufacturer and a retailer, who are engaged in a Stackelberg game in which they set the terms of a wholesale price contract for a perishable product. Product demand depends on the selling price, the investment in advertising, and the time a unit spends on the shelf before being sold. The investment in advertising can be made either by the manufacturer, by the retailer or in a cooperative...
Paper Details
Title
Inventory and marketing policy in a supply chain of a perishable product
Published Date
Jan 1, 2020
Volume
219
Pages
259 - 274
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