Exploring Co-Created Service Value and Interactions of Social Commerce in China: A Service-Dominant Logic Perspective

This study integrates the Service-Dominant Logic (S-D Logic) perspective and both streams of service marketing and information systems (IS) usage literature, and proposes a research model outlining key actors of social commerce and interactions of how customers participate in social commerce, co-create service value, and remain loyal to and spread word-of-mouth (WOM) marketing effects. The model is validated with a set of the cross-sectional...