“I can see you”: The impact of implied social presence on visual attention to erotic and neutral stimuli in men and women

The watchful eye of others often leads people to alter their behaviour. Eye tracking methodology has been used to create implied social presence, as well as to examine gaze patterns to erotic stimuli, but the effects of implied social presence on visual attention to erotic and neutral stimuli remains largely unknown. In the present study, we examined precisely this issue. We compared looking behaviour of men and women who were either aware that...