An exploratory examination of the relationship between time-in-market and market share for foreign firms in a consumer ethnocentric emerging market
Volume: 11, Issue: 2, Pages: 109 - 109
Published: Jan 1, 2019
Abstract
The current study examines the relationship between time-in-market and market share for foreign firms versus domestic firms in the consumer ethnocentric emerging market of Kuwait. Data were collected from 99 competitors in five retail service categories. The results demonstrate that domestic Kuwaiti firms tend to have a significantly higher market share than foreign firms. The market share advantage of domestic firms over foreign firms is...
Paper Details
Title
An exploratory examination of the relationship between time-in-market and market share for foreign firms in a consumer ethnocentric emerging market
Published Date
Jan 1, 2019
Volume
11
Issue
2
Pages
109 - 109
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