It’s the journey, not the destination: How metaphor drives growth after goal attainment.
Volume: 117, Issue: 4, Pages: 697 - 720
Published: Oct 1, 2019
Abstract
People pursue goals throughout their lives, and many of these attempts end happily-a goal is achieved. However, what facilitates the continuation of behaviors that are aligned with the completed goal, such as continuing to monitor food intake after completing a diet program? The results of 6 studies involving over 1,600 people across cultures and samples (executives in Africa, dieters in a 7-day food diary program, exercisers in a 14-day walking...
Paper Details
Title
It’s the journey, not the destination: How metaphor drives growth after goal attainment.
Published Date
Oct 1, 2019
Volume
117
Issue
4
Pages
697 - 720
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