Agency selling or reselling: E-tailer information sharing with supplier offline entry

Volume: 280, Issue: 1, Pages: 134 - 151
Published: Jan 1, 2020
Abstract
null null Nowadays, some suppliers are looking for offline expansion in addition to their preexisting online channels relying on e-tailers. This study focuses on the e-tailer’s demand information sharing strategy with the supplier who may build upon brick-and-mortar stores. Both prevailing agreements between the supplier and the e-tailer are investigated: agency selling and reselling. The equilibrium results are quite different under these two...
Paper Details
Title
Agency selling or reselling: E-tailer information sharing with supplier offline entry
Published Date
Jan 1, 2020
Volume
280
Issue
1
Pages
134 - 151
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