Swiping for the right reasons: Approach and avoidance goals are associated with actual and perceived dating success on Tinder

Tinder, the mobile dating app, is widely used for meeting potential dating partners, but little research has investigated the dating experiences of users. In two studies, we applied the approach-avoidance theory of social motivation to understand the association between people’s goals for Tinder use and their perceived and actual dating success. In Study 1 we found that higher approach goals for using Tinder, such as to develop intimate...