Actor engagement practices in market shaping

Purpose: Markets are shaped by the purposive actions of actors, aimed at creating new linkages, improving resource density and, hence, value creation in a market (Nenonen et al, 2018). New resource linkages imply the creation, or change of actor engagement (AE hereafter) practices. However, little is understood about how ecosystem actors create or modify these resource linkages. Drawing on actor engagement (Brodie et al., 2019) and...