The Effects Of Discount Pricing And Bundling On The Sales Of Game As A Service: An Empirical Investigation

Volume: 20, Issue: 1, Pages: 21
Published: Jan 1, 2020
Abstract
Although many prior studies have discussed the effect of discount pricing and product bundling on sales, few investigated the effect on Game as a Service (GaaS) applications, which has been rapidly growing in the IT industry. We investigate the effect by adopting large empirical market data, including 112,858 observations of 5,570 GaaS applications in the theoretical perspective of perceived value, price fairness, expected utility, and...
Paper Details
Title
The Effects Of Discount Pricing And Bundling On The Sales Of Game As A Service: An Empirical Investigation
Published Date
Jan 1, 2020
Volume
20
Issue
1
Pages
21
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