THE USE OF BENCHMARKING TOOL TO IMRPOVE EFFICIENCY OF COMPANY'S INNOVATION ACTIVITIES IN THE CONDITIONS OF DIGITAL ECONOMY

Today there is a necessity of developing a unique market behaviour strategy using own competitive advantages to reach the highest scores of real competitive ability of a sector. The driving force of the competition law requires companies to have thorough strategies to improve the quality of produced goods, to decrease production costs and to increase labour efficiency. In this context the use of benchmarking tools to improve innovation...