THE EFFECTS OF BRAND PERSONIFICATION ON FACEBOOK MARKETING AND THE ROLE OF SOCIAL PRESENCE

Volume: 2019, Pages: 399 - 399
Published: Jul 11, 2019
Abstract
No abstract.
Paper Details
Title
THE EFFECTS OF BRAND PERSONIFICATION ON FACEBOOK MARKETING AND THE ROLE OF SOCIAL PRESENCE
Published Date
Jul 11, 2019
Volume
2019
Pages
399 - 399
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.