Why do some SMEs engage in joint internationalisation and others do not? Exploring the role of mental images in collective international opportunity recognition

This study explores the under-researched yet increasingly important process of collective international opportunity recognition. Collective opportunities are created through the interaction and joint acts of several firms and, thus, involve a complex merging of different perspectives and interests. This study analyses why some entrepreneurs recognise collective opportunities in foreign markets while others do not. The empirical data comprise...