Transformative direction of R&D– lessons from Amazon's endeavor
Abstract
Amazon jumped up to the world's top Research and Development (R&D) firm in 2017. Such a rapid and notable increase in R&D investment has raised the question of a new R&D definition in the digital economy, which Amazon insists includes both “routine or periodic alterations” (traditionally classified as non-R&D) and “significant improvement” (classified as R&D), as Amazon transforms the former into the latter during its R&D process. A convincing...
Paper Details
Title
Transformative direction of R&D– lessons from Amazon's endeavor
Published Date
Dec 1, 2019
Journal
Volume
88
Pages
102081 - 102081
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